The art of Public Relations is always evolving.  The days of a press release being sent out with a follow-up phone call to maximize communication results are a thing of the past.  Since social media entered the picture a few years ago, being relevant with the proper message has never been more important when hiring the right communications firm.

Groovebox Studios along with Spencer Management Group took a trip to Washington, DC to attend the PR News’ Media Relations: Next Practices Forum at the historic National Press Club.  Expert panelists and speakers from world-renowned publications, corporate communication firms, and social media specialists filled the day with solid information for the evolving field.  A vast amount of information was given, so the GBS/SMG team chose the top-ten, most relevant tips to consider when disseminating effective and pertinent information:

1.  Blogging and content creation are the missing links in media relationships – Allison Steinberg, Senior Media Analyst of JetBlue Airlines

2.  Ensure that the digital content that is being created is timely and relevant to your targeted journalists and influencers - Rich Young, Director of Media Relations for Verizon

3.  Journalists, editors, and producers are using Twitter more than any other outlet to find and break news – Pamela Baker-Masson, Associate Director of Communications for the Smithsonian National Zoological Park

4.  Don’t blindly pitch reporters on Twitter, make sure you know what kind of articles and blogs they are currently crafting – Chris Brooks, Manager of Global Corporate Communications and Social Engagement at Hilton Worldwide

5.  Always be honest with the media when crisis hits within an organization, never try to hide anything from the press - THE TRUTH ALWAYS COMES OUT! – Lanny Davis, former Special Counsel to President Clinton and founder of Purple Nation Solutions

6.  Speak quickly and transparently across all media platforms in a crisis – Karen Friedman, Chief Improvement Officer at Karen Friedman Enterprises, Inc. and Author of “Shut Up and Say Something”

7.  Integrated communications are the key to any successful PR program – Dave Higdon, Managing Director, Integrated Marketing Communications at NASCAR

8.  NEVER, EVER, EVER send out a form letter addressing a writer or editor as “Blogger” or “Reporter.”  Know who you are pitching to, take the time to address the e-mail with the proper name, and know what these writers are currently covering – Alison Gary, Blogger/Social Media Manager/Editor-In-Chief for Wardrobe Oxygen

9.  Content creation for online outlets is just as important as what is being pitched to the press.  Online storytelling has never been more pertinent as NOW – Joe Pulizzi, Founder of Content Marketing Institute

10.  Include links for content in every press release to make it easier for the writer or producer to watch or review – Colleen Cleary, Vice President of Havas PR

GBS on the Cover of Crains Detroit Business

Here it is Racefans... Jeff Wenzel and Shawn Neal are on the cover of Crain's Detroit Business Music Issue discussing Groovebox Studios innovative and disruptive business model for the Music Industries' shift to the new normal. Check it out! Big props to Nathan Skid for taking on this huge project and nailing it!

Businesses in metro Detroit forced to adapt in an industry that has changed forever ...

Seems like we’ve heard that one before, in automotive, health care and even banking.

Now, Crain’s tells the tale for music — an industry that in many ways put Detroit on a global map.

This special report on Detroit’s evolving music industry shows how music-related businesses are adapting. It’s a look at potential for growth, as old businesses look at new business models.

And this report is a debut of greater coverage an industry that other cities — Austin and Seattle — have used as a big part of the local economy. As writer and professor Richard Florida points out, cities that are open to new sounds are often open to new technologies and businesses.

“Motown, Mitch Ryder and the Detroit Wheels, the MC5, Iggy Pop and the Stooges, Bob Seger, Kid Rock, Eminem, the White Stripes, electronic music pioneers — they define Detroit in the popular imagination as much as do cars and the Motor City,” Florida said. “Music is your window to the world.”

Read the full article by clicking the link below: